For Agencies
White-label Microsoft Ads for agencies
Offer your clients a genuine Microsoft Advertising capability without building the desk. We run platform-native Microsoft Ads under your brand, you keep the client relationship and the margin. A specialist partner for Google-led agencies that want to diversify their clients, not lose them.
Why Google-led agencies partner with us
Most agencies are Google specialists. Microsoft Ads for agencies is the capability clients increasingly ask for and few can staff. We close that gap quietly, behind your brand.
Add a capability without hiring
Microsoft is a genuine specialism. Building the desk in-house rarely pays back for a single channel. We are that desk, on demand.
Deepen retention
Diversifying a client beyond Google reduces their concentration risk and gives you another reason to be indispensable at renewal.
Open incremental revenue
Microsoft commonly runs at materially lower CPCs than Google, with audiences and targeting generalists leave on the table. That is upside you can offer without cannibalising your Google work.
How white-label Microsoft Ads works
You introduce, you stay the brand
You keep the client relationship and present the work as your own. We never approach your clients. The partnership is built so your name stays in front.
We run the Microsoft desk
Platform-native build and optimisation: LinkedIn Profile Targeting, the Microsoft Audience Network, account structure suited to the platform rather than a Google import.
Reporting in your templates
Incremental revenue and blended cost of acquisition, benchmarked against Google on like-for-like metrics, delivered in your branding for you to present.
You keep the margin
White-label and mark up our managed fee, or refer and share revenue. Either way the client stays yours and the Microsoft specialism is covered.
Model A
White-label
We deliver under your brand, in your reporting. You mark up our managed fee and keep the client relationship end to end. Best when you want Microsoft to look like part of your own offering.
Model B
Referral
You introduce the client, we run Microsoft directly and share revenue back to you. Best when you would rather keep Microsoft off your own books but still want your client looked after and the relationship credited. [Referral share TODO: confirm.]
Forward it internally
The white-label partner kit
A one-page PDF your head of paid or MD can read in two minutes, plus a ready-to-send internal email and talking points. Everything you need to float the idea without writing it yourself.
White-label Microsoft Ads FAQ
What is white-label Microsoft Ads?
White-label Microsoft Ads means we build and run Microsoft Advertising campaigns that your agency delivers under its own brand. Your client sees your agency; we are the specialist desk behind it. You add a genuine Microsoft capability without hiring for it.
How does Microsoft Ads for agencies work with us?
You stay the client relationship and the brand. We handle the platform-native build, optimisation, incrementality measurement and reporting, delivered in your templates. You brief us, we deliver, you present. It is a quiet, reliable desk, not another logo in the room.
Will you contact or poach our clients?
No. We work behind your brand and do not approach your clients. That is written into the partnership. Our entire model depends on agencies trusting us with their accounts, so protecting your relationship is non-negotiable.
Can we resell Microsoft Ads under our own brand?
Yes. White-label partners present the work as their own, in their own reporting and decks. We provide the specialism and the measurement methodology; you own the client and the margin.
What is the commercial model: referral or white-label?
Both are available. With white-label, you mark up our managed fee and keep the client. With referral, you introduce the client to us, we run it directly, and we share revenue. We will recommend whichever fits how your agency prefers to work. [Commercials TODO: confirm referral share and white-label rate card.]
We are a Google-led agency. Why offer Microsoft Ads?
Because your clients have concentration risk and you are leaving incremental revenue on the table. Microsoft reaches over a billion users monthly and commonly runs at materially lower CPCs, with LinkedIn Profile Targeting available nowhere else. Offering it deepens retention without you building the desk.
What do we need to provide?
An introduction to the account and the client's goals, your reporting template, and a single point of contact on your side. We handle the build, the testing and the day-to-day. You stay in control of the relationship and the narrative.
Who runs the campaigns and the reporting?
A senior Microsoft specialist on our side runs the account and produces reporting in your branding. You review and present it. There is no junior learning on your client's budget, and the measurement methodology is shared so you can stand behind the numbers.
How quickly can we launch with a client?
A clean platform-native build typically goes live within the first weeks of access. The meaningful read on incremental value comes from a quarter-long test, which we design up front so you can set the client's expectations correctly from day one.
How do we become a partner?
Book a short partner call or forward our one-pager internally to your head of paid or managing director. We will agree the model, the commercials and a first account to prove it on. Start with the partner kit on this page.
Add Microsoft to your agency, not to your headcount.
A short partner call to see whether white-label or referral fits how you work, and which client to prove it on first.