Partner kit
Everything you need to forward this internally
Built for the person inside an agency who gets it first. Forward the one-pager, paste the email, share the link. No writing required.
The one-pager
Microsoft Ads for agencies, on one page
A single-page PDF a Google-led agency can forward to its head of paid or managing director and grasp in two minutes: the opportunity, how white-label works, the two commercial models, and the next step.
Ready-to-send internal email
Copy, fill the two brackets, and forward to whoever signs off new capabilities. It makes the case so you do not have to.
Internal email
Subject: Adding Microsoft Ads under our brand (white-label) Hi [name], A few clients keep asking about Microsoft Ads and we are turning the work away or running it half-built off the Google import. There is a specialist, The Micro Agency, that runs Microsoft Advertising white-label: we keep the client and the brand, they run the platform-native desk and report in our templates. Worth a look: - One-pager (2 min read): https://themicroagency.co/downloads/microsoft-ads-for-agencies-one-pager.pdf - How it works: https://themicroagency.co/agencies Two models: white-label (we mark up and keep the client) or referral (we introduce, they run it, we share revenue). They do not approach our clients. Shall I set up a 20-minute partner call? Thanks, [you]
One-line description
For a Slack message or a deck note.
One-liner
We offer Microsoft Ads through a white-label specialist (The Micro Agency): we keep the client and the brand, they run the platform-native desk and report in our templates.
Short description
For a partner page or a proposal.
Boilerplate
The Micro Agency is the UK's specialist Microsoft Advertising agency. Through its white-label partner programme, Google-led agencies can offer clients a genuine Microsoft Ads capability without building the desk: platform-native campaigns, proven incrementality, and reporting in the agency's own brand. The agency keeps the client relationship and the margin.
Talking points
- We keep the client and the brand; they run the Microsoft desk behind us.
- They do not approach our clients. Ever. It is in the partnership.
- Two models: white-label mark-up, or referral revenue share.
- Microsoft commonly runs at materially lower CPCs than Google, with LinkedIn Profile Targeting found nowhere else.
- It deepens retention: diversifying a client beyond Google is a renewal argument.
- No hiring, no new desk, no junior learning on the client's budget.
Figures above are from our verified sources, cited on the Why Microsoft page.
Ready to talk through it?
A 20-minute partner call to pick the model and the first account to prove it on.